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A new survey shows a friend's recommendation sells a book more than the millions of dollars publishers pour into marketing, promotions and advertising every year. Of the people who took the survey, one in four said the last book they read was recommended by a friend. The answer that came in second was those readers that follow a particular author. Only 6-percent said they selected a book because they saw an ad for that title. And 7-percent chose the book based on the cover. Mar 09 2005
I say, Bloggers Sell Books!